Optimizely
Launching and Scaling a Global SaaS Leader in ANZ
Creating the momentum needed for market breakout.
Optimizely, the world’s leading experimentation platform, engaged Accelerato to manage their ANZ launch and build the regional marketing engine that would carry their first years of growth.
What began as a single launch event quickly evolved into a multi-year partnership — including the concept and execution of Optimizely’s first-ever user event, a model that became the global de-facto standard.
Deliverables
+ Marketing Strategy
+ Campaign Design & Execution
+ Custom List Build
+ PR
+ Telemarketing
+ Event Design & Management
+ Content Development
The Brief
Optimizely’s ANZ expansion required more than a launch moment — they needed immediate brand credibility, a high-performing demand engine, and a sustainable GTM framework to unlock growth in a new region.
Their mandate included:
A high-impact launch to anchor their ANZ arrival
A GTM strategy to rapidly increase senior-level awareness and accelerate pipeline
A targeted, compliant database to fuel ongoing campaigns
In-region experiences to deepen relationships, including a user event for partners, prospects, and customers
The Solution
Launch Event: Setting the Foundation
We created a high-energy launch experience at the Museum of Contemporary Art, themed “Where Creativity and Technology Collide.”
The event sparked early excitement, strengthened channel relationships, and positioned Optimizely as a bold, innovative force from day one.
Go-to-Market Engine: Sustaining Momentum
Post-launch, we built a fast-moving ANZ marketing program, including senior-level relationship development, multi-channel demand campaigns, and a custom database designed to accelerate pipeline progression.
User Conference: Elevating Optimizely’s Presence
We concepted and executed Optimizely’s first-ever ANZ User Conference, themed “Creating the Future of Customer Experience Today.”
From creative direction to sponsor recruitment and delegate acquisition, we delivered a flagship regional experience that set a new benchmark for the brand.
“Launching a software business in a new market is hard. Establishing immediate brand credibility is a must and I couldn’t be happier with our decision to utilise Accelerato. A year since launch, I’m proud to say we’ve done just that.”
DAN ROSS
Managing Director, Optimizely APAC
Accelerato’s Impact
From launch to large-scale user engagement, Accelerato delivered:
A clear go-to-market path for a complex SaaS category
Brand credibility within weeks, not years
300+ attendees at the launch event, far exceeding expectations and immediately amplifying Optimizely’s arrival
20% share of voice uplift over a 12 month period
Robust demand generation foundations with 5.4M in pipeline over a 12 month period
A thriving community experience that positioned Optimizely as a category leader in ANZ
400+ attendees at the user event with 10 sponsors funding the entire cost of the event and creating a $2.3M pipeline
This partnership demonstrates how a well-designed market entry, paired with high-impact experiences, can accelerate awareness, adoption, and revenue for scaling SaaS organisations.
