Financial Force
Accelerating Awareness & Executive Pipeline in ANZ
Driving C-suite visibility and relationship-led growth.
FinancialForce, the leading PSA and customer-centric ERP on Salesforce, partnered with Accelerato to strengthen their ANZ brand presence and create senior-level engagement within key accounts. With ambitious growth targets and a need for deeper executive traction, they required a strategic marketing partner capable of elevating their message and opening doors at the highest levels.
Deliverables
+ Marketing Strategy
+ Content Development
+ Executive Event Design & Management
The Challenge
FinancialForce needed to:
Raise awareness across ANZ
Elevate their value proposition for the C-suite
Build meaningful relationships inside priority accounts
Generate sustainable, relationship-driven pipeline
Our Approach
We developed an integrated regional program combining demand generation, targeted content, and high-impact executive experiences.
Working closely with the global marketing team, Accelerato concepted and delivered a series of intimate C-level events designed to build trust, spark strategic conversations, and deepen traction within high-value accounts.
Accelerato’s Impact
Accelerato helped FinancialForce break through the noise and connect directly with senior decision-makers.
Built new C-suite relationships across top target accounts
Elevated FinancialForce’s executive narrative in a competitive market
Strengthened account traction through personalised, relationship-led experiences
Supported sustainable pipeline growth driven by trust, not cold outreach
“We wanted an agency partner who could help us raise awareness and create stronger C-level relationships. Working with Accelerato helped us achieve both goals and more.”
SIMON PETERSON
Managing Director, Financial Force APAC
This partnership demonstrates how brand elevation, senior-level storytelling, and relationship-led marketing combine to drive sustainable growth for SaaS companies scaling in new markets.
