Field notes from the markets you’re entering.
Practical thinking on go-to-market strategy, buying committees and demand generation across EMEA and APAC.
Events can support a market entry strategy. They cannot be one.
Events still take the largest share of offline budgets, yet most teams don't trust the ROI they report. Here is why a calendar of trade shows, however well run, cannot do the work of a market entry strategy in EMEA or APAC, and where events do belong.