Blumark
Establishing Case Management & Process Improvement Credentials
Defining a future-ready value proposition and digital presence
Blumark is one of Australia’s foremost specialists in Case Management and Process Improvement. With a long track record of helping organisations streamline operations and deliver better outcomes, the company was preparing to expand its capabilities by introducing Robotic Process Automation (RPA) into its portfolio.
This evolution required more than a new product — it required a refreshed narrative, a redefined market position, and a digital presence capable of communicating Blumark’s credibility in both its heritage strengths and its emerging RPA expertise.
Deliverables
+ Messaging & Positioning
+ Web Development
+ Content Development
+ Campaign Design & Delivery
The Brief
To support its next phase of growth, Blumark needed a modern, future-facing value proposition that successfully connected its established case management heritage and deep process improvement expertise to become a player of substance in the RPA landscape.
Blumark engaged Accelerato to articulate this unified narrative, develop a compelling positioning strategy, and convert that strategy into content and digital assets that clearly communicated leadership and credibility in the RPA space.
The goal was simple but critical: take a trusted legacy brand and evolve it into a forward-looking partner of choice in automation and process excellence.
The Solution
1. A New Messaging Foundation
Accelerato facilitated an intensive messaging workshop to surface Blumark’s strengths, differentiators, and future ambitions.
From this, a new market position and messaging blueprint was developed, seamlessly blending Blumark’s case management heritage, process improvement credentials and emerging automation and RPA value.
This positioning served as the strategic thread linking Blumark’s past success with its future vision.
2. A Revitalised Digital Presence
The refreshed messaging was brought to life through:
A redesigned website aligned to the new positioning
Elevated content, including case studies and white papers
A clear, modern narrative that articulated Blumark’s expanded capabilities
The website and content assets were crafted to shift perception from a traditional solution provider to a strategic partner with deep domain expertise and advanced automation capability.
3. Demand Generation & Campaign Execution
With the new messaging and assets in place, Accelerato designed and executed a multi-phased digital campaign to:
Generate awareness
Build credibility in the RPA community
Create a predictable new logo pipeline
Content-led campaigns anchored by case studies and white papers helped position Blumark as a thought leader in both process improvement and automation.
Accelerato’s Impact
Blumark’s refreshed positioning as one of Australia’s leading case management and process improvement specialists with credible RPA capabilities successfully elevated the brand from a “one of many” vendor to a strategic partner of choice.
The brand blueprint delivered by Accelerato translated across every touchpoint, including:
A modernised website
A library of strategic content
Campaign programming driving fast pipeline momentum
Together, these efforts created:
Positive press sentiment
Stronger brand visibility
Elevated reputation in the automation market
Growing pipeline for Blumark’s RPA offering
Blumark now stands confidently positioned for future growth, supported by a modern value proposition and a digital presence that reflects its true expertise.
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Blumark Webinar
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Blumark White Paper