Accelerating awareness & sustainable pipeline growth
FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP on the leading business cloud platform from Salesforce.
With aggressive growth goals in mind, Financial Force needed a marketing partner to help them improve awareness and drive leads in ANZ.
DELIVERABLES
Marketing Strategy
Content Development
Event Management.
The Brief
MVC were brought in to create an integrated marketing plan focusing on the dual goals of raising awareness and generating sustainable pipeline growth.
Key success criteria:
Elevating the value proposition to the c suite
Create c level relationships within key accounts
The Solution
Working with FinancialForces’ global marketing team we helped create and deliver a marketing program combining demand generation campaigns, in-person experiences for clients and prospects as well as create thought leadership initiatives.
With a specific focus on creating net new c level relationships within targeted accounts, MVC concepted and executed a number of executive events designed to foster meaningful relationship building in a relaxed atmosphere.
The Results
The response was impressive, enabling FinancialForce to establish key relationships within their top target accounts.
“We wanted an agency partner who could help us raise awareness and create stronger c level relationships, working with MVC helped us achieve both goals and more”
Simon Peterson, Managing Director, FinancialForce APAC
