Positioning for Asia Pacific growth with a bold new message

Combining domain expertise with technology, Tridant help customers accelerate their decision-making capabilities.

Wishing to make a successful transition from a product-centric business to a globally respected technology brand, Tridant found themselves at a crossroad with an existing brand and positioning that no longer adequately described their future aspirations.

DELIVERABLES

Messaging & Positioning
Web Development
Content Development
Campaign Design & Execution

The Brief

MVC was engaged to create a bold new brand blueprint oriented around Tridant’s domain expertise and to roll it out across a number of key assets including a freshly architect website.

With ROI in mind MVC were also asked to concept and deploy a range of Data Analytics focused lead gen campaigns to create an immediately actionable pipeline.

The Solution

An immersive 2 day brand workshop examined every aspect of Tridant’s business in order to define their new value proposition, competitive space and buyer personas.

The resulting value proposition was based on the simple tenet of bringing together people, process and technology.

The Results

Working to a tight timeframe MVC built out a full messaging suite and applied it across a range of assets including; a freshly built website, LinkedIn profile, video, white-papers, and case studies.

A series of buyer persona led lead generation campaigns were crafted around the new value proposition, targeting c level audiences and providing a 10x uplift to Tridants’ Data Analytics pipeline.