Expanding a Global SaaS Leader Across APAC & EMEA

Taking a North American success story to three continents

Pantheon, a leading WebOps platform powering some of the world’s most mission-critical digital experiences, partnered with Accelerato to expand beyond North America and establish a strong, credible presence across Asia Pacific and EMEA.

With ambitious global growth targets, Pantheon needed a strategic partner who could build region-specific GTM foundations, accelerate enterprise visibility, activate regional ecosystems, and create momentum in markets where the brand had little or no prior footprint.

DELIVERABLES

APAC & EMEA GTM Strategy
Messaging & Positioning Localisation
Demand Generation Programs Content Development & Thought Leadership
PR
Advocacy & Referanceability Program
Partner & Agency Ecosystem Activation Flagship Event & Community Engagement Strategy

Pantheon’s leadership team set out to transform the business from a single-continent operation into a global SaaS organisation. Their goals:

Success hinged on an intimate knowledge of each country’s platforms, buyer’s journey, relevant messaging and localisation requirements. Their goals:

• Establish immediate brand credibility in APAC & EMEA

• Build regional demand engines tailored to local buyer behaviour

• Accelerate enterprise awareness and senior-level relationships

• Activate in-region partners to open doors and create trust

• Strengthen developer community presence across key markets

• Build a regional advocacy program to fuel referenceability and referrals

Pantheon needed speed, clarity, and regional relevance, without compromising brand integrity.

Regional GTM Strategy: Building the Blueprint

Accelerato developed complete GTM frameworks for APAC and EMEA, including:

• ICP refinement and regional buying committees

• Value proposition refinement

• Competitive intelligence

• Demand + content engine design

• Regional narrative & messaging strategy

This gave Pantheon a clear roadmap for regional growth.  

Market Presence & Thought Leadership

To establish credibility fast, Accelerato delivered: 

• Region-specific content for both technical and executive audiences

• Executive-level thought leadership shaped around WebOps, enterprise digital operations, and the future of platform orchestration

• Tier-one PR engagement, leveraging customer wins and thought leader bylines to secure coverage in major media outlets and respected industry publications

• Ecosystem introductions that positioned Pantheon alongside influential partners, agencies, developer communities, and enterprise buyers

Market Presence & Thought Leadership

To establish credibility fast, Accelerato delivered: 

• Region-specific content for both technical and executive audiences

• Executive-level thought leadership shaped around WebOps, enterprise digital operations, and the future of platform orchestration

• Tier-one PR engagement, leveraging customer wins and thought leader bylines to secure coverage in major media outlets and respected industry publications

• Ecosystem introductions that positioned Pantheon alongside influential partners, agencies, developer communities, and enterprise buyers

Mountainview Creative helped Sumo Logic achieve 187% of closed/won pipeline target in Q1’22, and consistently hit 45% over pipeline target for 5 consecutive quarters.

Under Audrey’s leadership, Sumo Logic’s lead generation capability expanded beyond ANZ & India to include Japan, Korea, and South East Asia. The ANZ PR Pilot netted an 8% increase in Sumo Logic’s share of voice with 13 earned media pieces — including coverage in The Australian, one of Australia's leading national newspapers — over a three-month period.

In addition to these outstanding metrics, Mountainview Creative achieved close collaboration with Sumo Logic’s corporate services teams, including their global partner, digital, campaign and business development teams. This ensured that there are no “lost in translation” moments, and global sales plays connect with impact through tailored regional campaigns.