Pantheon

Expanding a Global SaaS Leader Across APAC & EMEA

Pantheon, a leading WebOps platform powering some of the world’s most mission-critical digital experiences, partnered with Accelerato to expand beyond North America and establish a strong, credible presence across Asia Pacific and EMEA.

With ambitious global growth targets, Pantheon needed a strategic partner who could build region-specific GTM foundations, accelerate enterprise visibility, activate regional ecosystems, and create momentum in markets where the brand had little or no prior footprint.

Taking a North American success story to three continents

Deliverables

Global Expansion Strategy
APAC & EMEA Go-to-Market Frameworks
Messaging & Positioning Localisation
Demand Generation Programs
Advocacy & Referenceability Program
Partner & Agency Ecosystem Activation
Flagship Event Strategy & Community Engagement
Content Development & Thought Leadership

The Brief

Pantheon’s leadership team set out to transform the business from a single-continent operation into a global SaaS organisation. Their goals:

Establish immediate brand credibility in APAC & EMEA
Build regional demand engines tailored to local buyer behaviour
Accelerate enterprise awareness and senior-level relationships
Activate in-region partners to open doors and create trust
Strengthen developer community presence across key markets
Build a regional advocacy program to fuel referenceability and referrals

Pantheon needed speed, clarity, and regional relevance without compromising brand integrity.

The Solution

1.Regional GTM Strategy: Building the Blueprint

Accelerato developed complete GTM frameworks for APAC and EMEA, including:

ICP refinement and regional buying committees
Value proposition localisation
Competitive intelligence
Demand + content engine design
Regional narrative and messaging strategy

This gave Pantheon a clear roadmap for how to grow in each region.

2. Market Presence & Thought Leadership

To establish credibility fast, Accelerato delivered:

Multi-channel awareness programs
Localised thought leadership
Ecosystem introductions
Region-specific content for both technical and executive audiences

Pantheon entered each market with a clear, differentiated voice.

3. Demand Generation Engine: Creating Momentum

We launched:

Persona-aligned ABM programs
Regional webinar series
Content-led nurture paths
Targeted pipeline acceleration campaigns

This created predictable, scalable demand in both regions.

4. Ecosystem Activation & Advocacy

Accelerato worked with Pantheon’s extensive network of agency partners to open doors, deepen client relationships, and accelerate traction inside top enterprise accounts.
We also built a robust advocacy and referenceability program, providing:

In-region proof points
Active customer champions
A reference network for enterprise deals
The foundations of a referral engine

Pantheon’s earliest wins were powered by trust, not cold introduction.

5. Flagship Events & Developer Community Growth

To strengthen developer advocacy and expand community reach, Accelerato led Pantheon’s presence at major industry events, including:

DrupalCon Prague
DrupalCon Barcelona

Delivering:

High-impact booth experiences
Partner-led activations
Community advocacy campaigns
Hands-on developer engagement

Pantheon’s global brand presence was amplified through authentic, community-driven advocacy.

Accelerato’s Impact:

Pantheon expanded from one continent to three with confidence, clarity, and measurable commercial results.

Accelerato delivered:

54% YoY ARR net-new growth, driven by regional expansion and stronger retention
$10M+ in new annual revenue from APAC & EMEA market entry
Fully regionalised GTM strategies enabling Pantheon to scale consistently
A powerful partner ecosystem unlocking enterprise introductions
A region-based advocacy and reference program that fuelled credibility and referrals
A visible, respected presence in global developer communities
A scalable demand engine tailored to APAC and EMEA buying behaviour

X-Team emerged with clarity, credibility, and commercial momentum, equipped with a modern marketing engine capable of scaling globally.

Audrey is a rare force in marketing, someone whose breadth of expertise delivers immediate value at any stage of a company’s growth. Whether she’s building a GTM strategy from the ground up, optimising existing programs, or accelerating international expansion, she brings the perfect balance of creativity and effectiveness.

Her relentless drive, strategic clarity, and commitment to outcomes have been instrumental to our success. Audrey leads from the front, keeps teams aligned, and ensures every initiative moves forward with momentum. Her values, honesty, authenticity, respect, and professionalism make her not only a highly skilled marketer but also a trusted leader.

Thanks to her expertise and work ethic, our EMEA and APAC teams achieved significant marketing success over the years. If you want someone who can elevate your marketing with both strategic depth and executional excellence, Audrey is the person you want by your side.”

BERRIE DE VET
VP EMEA, Pantheon